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Foot Locker names new President of Global Brands

Sophie Smith
22 March 2022

Foot Locker has announced the appointment of Samantha Lomow as its new President of Global Brands, effective 18 March 2022.

Lomow joins Foot Locker from Hasbro, where she served as President of Branded Entertainment, bringing over 25 years of global brand innovation, strategy and business transformation experience across consumer products, entertainment and licensing.

Reporting to Frank Bracken, Executive VP and COO of Foot Locker, Lomow will oversee the brand's global brand portfolio and operating divisions across North America, EMEA and APAC. She also aims to advance Foot Locker's long-term strategies to position the company for continued innovation, growth and profitability.

Frank Bracken, Executive VP and COO of Foot Locker, said: "We are pleased to welcome Samantha as Foot Locker's first President, Global Brands. As we look towards the future and our purpose to inspire and empower youth culture, Samantha's fresh perspective and experience will further accelerate our consumer-led strategies and the development of our omni-channel value proposition. She's a tremendous addition to our dynamic and diverse leadership team – with keen insight and a growth mindset that complements our already high-performing operation."

Samantha Lomow, newly appointed President of Global Brands, said: "I am thrilled to join the Foot Locker team to lead their robust global retail portfolio. I look forward to working closely with Frank and the rest of the leadership team to help shape the company's future in its next stage of growth. Together, we are committed to leading a bold agenda across our Company's brand portfolio with innovative products and immersive experiences for consumers."

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