Focus Brands acquires licenses for Avirex and Patrick

JD Group-owned distribution firm Focus Brands has announced it has acquired five-year licenses for both American military apparel brand Avirex, and French sportswear brand Patrick.

The new deals will mean Focus will manage design, distribution, sales and promotion across the whole of Europe for Avirex, and across the UK and Ireland for Patrick.

Focus Brands currently holds the license for a number of other brands including Ellesse, Nautica, Nautica Competition and Farah Footwear. It also owns the Yogi footwear brand.

The signature Avirex jacket

Mike Tolman, Director at Focus Brands, said: “We are thrilled to add these two iconic brands to our roster. Both Avirex and Patrick are leaders in their fields when it comes to apparel and footwear respectively, and undoubtedly complement our existing brand offering.”