Flannels X to launch fitness focused collection with Represent, Marchon and Puresport
Flannels X on London’s Oxford Street is launching an exclusive collaboration collection with 247 by Represent – the streetwear brand’s new performance apparel line – training brand Marchon and wellness nutrition company Puresport, on 6 January 2024.
On the same day, Puresport will host a public run starting at 8am from London’s Soho Square, then Marchon is organising two days of workouts, on 7 and 8 January, in what is described as "four days of fitness".
It culminates on the evening of 9 January with a panel talk at the Flannels X store at 161-167 Oxford Street, featuring Michael Murray, CEO of Frasers Group (owner of Flannels), George Heaton, Founder and Creative Director of Represent, and Ollie Marchon, Founder of Marchon.
The apparel collection features the 247 by Represent, Marchon and Puresport brand names on the products, and includes a training jacket, hoodie, t-shirt, tank top, training pant, shorts, socks and set of wristbands.
After launching exclusively at Flannels X and online on 6 January, the collection will then drop on the Represent website on 10 January at 8pm.
David Epstein, Managing Director of Premium and Luxury at Frasers Group, said: "The exclusive launch of this collection demonstrates Flannels’ ability to blend trending product with innovative experiences, in collaboration with our category-leading brand partners. Throughout January, Flannels X will play host to several initiatives, bringing the community together and strengthening Flannels' active category."
George Heaton, Founder and Creative Director at Represent, added: "Flannels approached us and introduced the idea of a January campaign to celebrate the worldwide notion of getting back to fitness in the new year.
"We were on board straight away and, after successful collaborations with global fitness leaders Marchon and Puresport, we knew we’d have to get them involved to complete the grouping of performance apparel, training and wellness nutrition."
