Flannels unveils ‘The Local’ SS26 campaign - where luxury fashion meets neighbourhood life
Flannels has today unveiled its SS26 campaign, titled ‘The Local’, shot in a series of everyday establishments that anchor British community life, including neighbourhood cafés and bakeries.
Front-of-house moments and behind-the-scenes kitchen spaces frame the narrative, transforming everyday interiors into elevated backdrops.
Hero looks from Prada, Miu Miu, Gucci, Fendi, Burberry and Vivienne Westwood are featured alongside pieces from Represent, Casablanca, Ami Paris, Acne Studios and Ganni, bringing a contemporary energy and "reinforcing Flannels’ position at the forefront of modern luxury".
The imagery is intended to feel intimate and familiar, with structured tailoring, softened knits and statement accessories set against stacked pastries and polished steel surfaces - a deliberate contrast between refined silhouettes and familiar surroundings.
The result is “a campaign that feels polished yet grounded, aspirational yet relatable”, capturing spring style in spaces that are lived-in and unmistakably local.
‘The Local’ will roll out across Flannels’ digital platforms, social channels and retail stores nationwide from 5 March to 27 May 2026.
