Frasers Group’s luxury fashion retailer Flannels is launching an exclusive 40-piece collection with Scott Disick’s Talentless label, online and in-store across 20 locations, on 24 May 2021.
Disick is the 37 year-old American media personality and socialite, most famous for starring as a main cast member of Keeping Up with the Kardashians and its spinoffs, who founded his Talentless label in 2018 to demonstrate the fluctuating definition of “success”, while paying tribute to contemporary creators and influencers who have gone against conventions of what it means to be talented, “creating names for themselves against all the odds.”
Modelled by the man himself, the collection focuses on high quality wardrobe basics while maintaining affordability, allowing consumers to purchase jersey staples and elevated sweats “at a price that won’t fill the buyer with guilt.”
Flannels’ Head of Menswear Elevation, Ben Hurren, said: “We’re very excited to exclusively be launching Talentless in the UK market. The collection will offer styles which customers aren’t able to buy anywhere else in the world.
“We’ve been working with Scott and his team behind the scenes for a while now, so we’re thrilled that we are finally able to bring the brand not only online, but also in stores across the UK. Talentless is just one of the new brands launching into the business which continues to serve our contemporary offering, reflecting the new direction and strategy Flannels is pushing towards.”