Follow us

Menu
PARTNER WITH USFREE NEWSLETTER
VISIT TheIndustry.beauty

Flannels rolls out Sellier’s second hand offering to Sheffield store

Chloe Burney
24 September 2024

Flannels is swiftly becoming the new home of luxury shopping, but its Sheffield store was missing something... luxury resale. Now, as part of its ongoing partnership with Flannels, luxury reseller Sellier, is expanding its in-store presence at the British multi-brand retailer to offer pre-loved luxury items including Chanel handbags galore. 

Building on their existing collaboration and in-store presence, Sellier is set to open a permanent retail space in Flannels' Sheffield location at Meadowhall Shopping Centre.

This comes after the rollout of permanent concessions in Belfast, Liverpool, and Glasgow, suggesting there has been a "significant increase in regional interest for luxury brands as well as a shift in customer behaviour".

Sellier previously partnered with Flannels in late 2023 to open two exclusive seasonal pop-ups in their Glasgow and Liverpool stores, both of which have now been made permanent fixtures, as well as launching a permanent concession in Belfast.

The new location will showcase a curated selection of rare handbags and accessories from luxury brands including Chanel, Hermès, Dior, and Louis Vuitton. This exclusive collection has been handpicked by Sellier's co-founder, Hanushka Toni.

Sellier

Co-founder & CEO of Sellier, Hanushka Toni, said: "We’re excited to join forces with Flannels for the third time, building on the success of last year’s pop-ups and our Belfast concession.

"This collaboration underscores the growing demand for luxury goods in regional areas and brings attention to the shifting e-commerce landscape, where brands must embrace the importance of brick-and-mortar stores. Flannels has been at the forefront of this movement, making luxury superbrands accessible to customers across the UK without the need for extensive travel. Together, we aim to drive a broader shift toward making luxury more accessible for all, and we’re eager to expand our footprint in the luxury resale market."

Each pre-loved item for sale by Sellier is meticulously inspected by a team of in-house authenticators, as well as via AI authentication technology from Entrupy to confirm credibility.

In March this year, Sellier launched a new pre-loved luxury app called Sellier Selected using AI and human curation, which is available to download on iOS and Android devices.


Free NewsletterVISIT TheIndustry.beauty
cross