Flannels opens new beauty edit concept store

Luxury retailer Flannels has announced the opening of its first beauty edit concept in its new Southampton store.

The 22,000 sq. ft Southampton store opening follows the brand's major and long-term investment into the beauty category. With plans to introduce up to ten beauty edit spaces to regional locations by 2025, Flannels hopes this will connect beauty brands with a wider audience.

This opening builds on the success of Flannels Beauty’s regional network, including the opening of its flagship stores in Sheffield and Leicester.

Flannels plans to continue to expand its presence early next year with the opening of its 120,000 sq. ft Liverpool flagship store, offering beauty, luxury and contemporary ready-to-wear concepts.

Jack Bridges, Creative Consultant at Flannels, said: "Flannels Southampton builds on the foundations of Flannels DNA and marks as the beginning of a key expansion outside of the principal Flannels beauty hall.

"Showcasing a unique store design and incorporating new concepts, the space has been designed as an extension of Flannels’ flagship stores, providing a retail destination with a unique beauty space, outstanding store designs and exceptional service led propositions."