Flannels opens its first London store on Oxford Street

Flannels, the designer boutique chain, has taken the wraps off its long-awaited store on London's Oxford Street.

The 18,000sq ft, four-storey store is the chain's first in the capital and its 44th across the country. Designed by Italian studio P con P, which has worked for the likes of Gucci, Saint Laurent and Tom Ford, the experiential space houses high-end brands such as Burberry, Balmain, Off-White, Ganni, Versace and Vetements.

It will feature a concept floor which will play host to a rotating line-up permanent and guest collaborations, including exclusive customised sneakers by the Shoe Surgeon, curated watch edits by Watch Anish and technology by Bang & Olufsen.

The second-floor will also house the first ever UK retail space for US footwear brand Flight Club. Services offers include Click & Collect and personal styling.

Outside the store is incased in three-storey digital screens which will act as one of the world's largest art installations.

Sports Direct-owned Flannels is planning to open a further 15 stores this coming year.

Images: www.theotzia.co.uk