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FitPink to open first store at Belfast’s Victoria Square

Tom Bottomley
09 August 2021

Women’s specialist sports, lifestyle and athleisure clothing brand FitPink will open a new 1,354 sq ft store in September at Belfast’s Victoria Square retail and leisure destination, owned by German Commerz Real’s real estate fund Hausinvest.

It’s the socially-conscious fitness brand’s first permanent bricks-and-mortar store, and it will be located on the Ann Street Mall on the upper ground level, close to Superdry.

The store will sell FitPink’s range of high waisted leggings, T-shirts, sports bras and hoodies, and there will also be a continuation of the brand’s partnership with NGO, Plan International which, with every pair of leggings purchased, sees FitPink contribute to Plan International to support campaigns focused on improving the lives of young women and girls around the world.

Sustainability will also be a focal point in the store, with all packaging made from compostable material, acid-free tissue paper and the use of eco-friendly soy-based ink in all printing.

FitPink CEO Jenni Timony, who founded the business in 2017, said: “Signing for our first permanent store is a great milestone for FitPink athleisure and there is no better place in which to be making our debut than Victoria Square. The centre has a great reach with our existing customers, while also providing a fantastic opportunity to introduce FitPink to even more people than is possible with just an online presence. This is a very exciting time and we cannot wait to open.”

Joining FitPink athleisure at Victoria Square is Gym+Coffee, one of Ireland’s largest and most recognisable athleisure brands which has former One Direction star, Niall Horan, at the helm as an investor and advisor. The brand is opening a 2,300 sq ft space located opposite Calvin Klein and Hollister on Ann Street, the lower ground floor later this month.

Russell Banham, UK Head of Commerz Real, commented: “We have seen a real shift in the appeal of Belfast as a key opportunity city. Many people have been tempted back to Belfast from other parts of the UK to benefit from the low cost and high standard of living available.

“It is also incredibly well connected for residents as well as businesses investing in the area. Brands are also capitalising on the strength of Belfast city and we are attracting new brands wanting to launch in Ireland. Victoria Square offers a great central location for such a launch as it is already home to an aspirational mix of stores. Both FitPink and Gym+Coffee are fantastic new entrants for us.”

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