FitFlop launches small-scale version of its hi-tech flip flops for kids

FitFlop has brought its footwear technology to the kids market for the first time with a new range of flip flops specifically biomechanically engineered for growing feet.

The range for kids and toddlers launches on 13 April and features iQushion™ technology to deliver comfort and support, allowing feet to move freely and develop naturally.

Junior ergonomic flip flop

Dr Kim Lilley, FitFlop’s inhouse biomechanist, explained: “Kids’ feet need footwear that won’t interfere with their natural development. So, these lightweight unisex sandals feature our iQushion™ kids sole. They have a wider, lower, stable base, with slight natural contouring, allowing freedom to move and space to grow. They are also waterproof and slip resistant, making them perfect for pool side.”

Toddler ergonomic back-strap sandal

The range includes iQushion™kids junior flip flops, kids junior ergonomic back-strap sandals, kids toddler back-strap flip flops and kids toddler back-strap sandals.

Toddler ergonomic back-strap flip flop

Soles are made from soft, flexible, high-rebound air-foam, that bends with developing feet and lets them ‘feel’ the ground helping balance and coordination. On top soft flexible rubber straps have been fit-tested to ensure smaller feet are held correctly.

Junior ergonomic back-strap sandal

They will be available to shop online at fitflop.com, next.co.uk and amazon.co.uk, and in selected stores globally. Prices range from £22 to £30.

Founded in 2007 FitFlop has been a trailblazer in merging technology and footwear and focusing on wellness as well as fashion.