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FitFlop appoints former UGG Sales Director as Chief Commercial Officer

Tom Bottomley
25 March 2022

Wellness footwear company FitFlop has announced the appointment of David Schuttenkopf as its new Chief Commercial Officer to “unleash the brand’s full growth potential”.

In his most recent role, Schuttenkopf was Senior Director of Sales across EMEA for UGG at Deckers Brands, responsible for the commercial activities of the UGG brand across 49 countries. 

Schuttenkopf will join the FitFlop team in May 2022, and he will be FitFlop’s third senior hire under CEO Gianni Georgiades’ leadership, with COO Gordon Knox, and CTO Sal Usmani, already appointed to drive the business forward and strengthen the senior team as the brand strives to become the world’s biggest wellness footwear brand.

Georgiades said: “As we continue this new era for FitFlop and are now set on a firm path to strong growth, we needed a world-class commercial leader to unleash the full potential of our brand. I am thrilled to welcome David to the team, and I look forward to working closely with him as we enter this transformative chapter in our brand history.”

Schuttenkopf added: “The decision to join FitFlop was straightforward - driven by the brand and its purpose, the commercial opportunity, and exceptional people.

“The brand itself and the unique technologies used, alongside the strategic proposition, a tremendous global omni-channel opportunity and uncaptured white space, are exciting. This combined with an incredible set of highly talented people forming an explosive composition – I am eager to start my new role.”

Schuttenkopf has over 20 years experience of managing and leading sales in European and American markets, with a strong focus on online and omni trading. He joins FitFlop tasked with driving its omnichannel strategy, leading all consumer touch points; digital, wholesale and distributor channels as well as the roll out of future retail stores globally.

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