FitFlop announces new Chief Product Officer as she prepares for SS27 debut collection
FitFlop has announced the appointment of Louise Noble as its new Chief Product Officer, marking a "new era" for the footwear brand that brings together style and comfort.
Noble offers more than 25 years of expertise collaborating with major consumer brands such as Nike and C&J Clarks, specialising in product development and merchandising.
Most recently, she served as Global Category Director - Active Lifestyle at natural health and lifestyle brand Vivobarefoot.
During her tenure of nearly two years, Noble spearheaded Vivobarefoot's entry into the elite training market, refined category planning for greater consistency, and led the implementation of regenerative product creation practices.
Gianni Georgiades, CEO of FitFlop, said: "Louise joins at a pivotal moment for FitFlop. Her sharp product instinct, creative drive, and commercial edge are exactly what we need as we step into our next phase.
"She brings energy, pace, focus and her leadership will be key as we accelerate innovation, dial up design, and grow our global footprint, all without compromising the comfort and performance at the heart of our brand."
Noble will deliver her first FitFlop collection as Chief Product Officer for SS27, fusing the brand’s rich heritage in ergonomic innovation with a renewed focus on design.
Noble said: "FitFlop has long set the benchmark for biomechanically driven innovation and comfort. I am proud to have the opportunity to carry that legacy forward.
"Keeping innovation at the heart of everything we do and redefining it for today’s consumer. We’re focused on crafting modern, aspirational footwear that feels exceptional and becomes genuinely coveted. Capturing the energy and our global community to tell great stories that stand the test of time."
