Finisterre to test waters in the north with new store at Victoria Leeds
Cornish lifestyle brand Finisterre is shaping to open a 2,464 sq ft store at Victoria Leeds, marking its northern debut – some distance away from the coastal town of St Agnes where it was founded in 2003 by surfer Tom Kay.
Finisterre has previously secured connections across the north of England, with ambassadors such as Sandy Kerr and Bradford-born Sally McGee, “who embody the brand’s spirit, surfing some of the UK’s coldest, grittiest waves”.
Will Sheane, CEO at Finisterre, said: “Victoria Leeds is the perfect home for us. It’s right in the heart of a vibrant city with a strong sense of community and a growing appetite for sustainable, high quality outdoor apparel.”
Rachel Bradburn, Head of Leasing at Victoria Leeds owner Redical, added: “Finisterre is a British brand with a loyal following and a powerful purpose. It is an exceptional addition to our line-up.
“Their northern debut with us at Victoria Leeds builds on the destination’s growing appeal to distinctive, values-led retailers. Following hot on the heels of our Omnes and Dinny Hall signings, these lettings reinforce Victoria Leeds as the home of northern firsts and a leading platform for premium, design driven brands.”
Opening in the run up to Christmas, and selling its ‘responsibly made’ outerwear, knitwear and ‘everyday essentials’, the new Finisterre store will be designed with the brand’s signature minimal aesthetic - using reclaimed and repurposed materials - and will offer in-store services including repairs and product recycling, “supporting its commitment to circular fashion”.
In October, Finisterre launched an 11-week pop up at Selfridges in London, set to run until 21 December.
The pop-up is carrying a curated selection of menswear pieces from Finisterre’s new AW25 collection and “marks an exciting step in Finisterre’s retail journey”, bringing its sustainable coastal ethos into the heart of London.
