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Finery launches first swimwear collection

Lauretta Roberts
14 June 2016

Contemporary womens brand Finery has launched its first collection of swim and beachwear which is now available on its website.

The collection is designed to be mixed and matched and includes bikinis, one piece swimsuits, shorts and a cover-up dress. Prices start at £15 for the bikini bottom and go up to £75 for the dress.

Head of design at Finery Emma Farrow said the collection reflected "the collaborative process of developing it."


Finery Swim: Designed to be mixed and matched

"Each of us at Finery brought our all-time favourite swimwear into the studio and expressed why these particular pieces work so well for us. We then incorporated those details into our own range; interchangeable styling, upbeat colours," Farrow added.

Finery was established early last year by a team who all made their names at Topshop and Asos, including Farrow, brand director Caren Downie and head of buying Rachel Morgans Brooks. The team is led by CEO Nickyl Ranaitha and in February it announced that it had achieved sales of £5m in its first year of trading.

Its aim is to offer a designer brand aesthetic at high street prices.

Finery Swim: Tillia bikini

Finery Swim: Tillia bikini


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