Financial Times and Business of Fashion announce partnership and investment

The Financial Times has led a Series B investment round in The Business of Fashion (BoF) and the two media brands have announced a strategic partnership.

BoF, which specialises in content for global luxury brands, will tap into The FT's  subscription technology and expertise via FT Strategies, the consulting arm of the FT, to help expand its paying customer base, which sits at 35,000. Its community reaches 5m globally.

Index Ventures and Felix Capital, who led the Seed and Series A rounds, respectively, have also taken part in the latest funding round along with other existing investors.

Imran Amed, BoF Founder, Editor-in-Chief and CEO, said: “As a team, we have always admired the FT’s commitment to quality and integrity, its global perspective and its pioneering business model focused on digital subscriptions."

John Ridding, FT Group CEO, added: “We are really impressed by the quality and dynamism of The Business of Fashion. There is a natural alignment between our global mindset and our focus on reader revenue to support quality journalism.”

BoF says it remains editorially independent of its investors.