F&F online launch drives Tesco’s clothing sales

Tesco has reported strong first-quarter sales growth in its clothing division, driven by an expanded F&F range and the launch of its fashion offering online.

The UK’s largest supermarket said non-food sales, excluding toys, rose by 6.2%, buoyed by strong growth in home and clothing, supported by warmer weather and the introduction of new and extended seasonal ranges.

The launch of F&F online in May marked a significant milestone for the supermarket’s clothing business, making its affordable apparel range more accessible to customers across the UK.

While Tesco did not break out specific figures for F&F, the company highlighted its non-food performance as a key contributor to overall UK like-for-like sales growth of 5.1%.

Group sales grew by 4.6% to £16.4 billion for the 13 weeks ending 24 May 2025.

Ken Murphy, CEO at Tesco's, said: "Our continued commitment to delivering great value, quality and service for our customers has contributed to like-for-like sales growth across all parts of the Group."

Tesco stressed that growth has come as it maintained its "strong price positioning" relative to its rivals, continuing to invest in its Aldi Price Match scheme and around 9,000 Clubcard price deals each week on its loyalty scheme.

The retailer also pointed to improved customer satisfaction and market share gains, with its UK share rising by 44 basis points year-on-year to 28%, and it has now achieved 24 consecutive four-week periods of growth.

It comes amid continued pressure on pricing from rival supermarkets, with Asda slashing prices this year in a bid to help turn around its fortunes. In April, Tesco said it expects to make as much as £400 million less in profit this financial year due to heightened competition.

The company maintained its guidance for the year but noted that intense competition may weigh on full-year profits.