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Fenwick celebrates summer GB in latest campaign

Chloe Burney
15 July 2024

Fenwick is waving the red white and blue flag with its latest campaign, ‘Summer GB’,  which celebrates a summer of sports from Wimbledon to the Euros and more.

Summer GB will be celebrated in all eight Fenwick stores through campaign windows, with pop-ups, takeovers, exclusive products, new brand launches, limited-edition Fenwick products, exclusive experiences and events.

In celebration of summer sports, the campaign was shot by acclaimed London-based documentary-style photographer Theo McInnes at the capital’s iconic Crystal Palace National Sports Centre. It captures the story of passionate spectators and sports enthusiasts in documentary style.

Theo McInnes said:  "On set, we played around with different camera techniques to give a sense of motion to the imagery and shot fly-on-the-wall style to give a documentary and observational feel to the pictures.

"The shoot was packed with colour with a focus on red, white, and blue to reinforce the shoot concept in a more subliminal way. What we created feels like a fresh take on a fashion campaign with a creative that has many styles and layers."

First up on the list of campaign-inspired experiences is Fenwick's collaboration with Sweaty Betty and the all-female running club These Girls Run for a series of running clubs.

If that's not up your alley, shoppers are invited to visit Fenwick’s in-store restaurants and discover limited edition produce, such as an athletic gingerbread person and a fine patisserie gold medal.

August will also see the launch of the Fenwick Summer Beauty Tote Bag. This year’s offering, available to customers who spend £180 or more on beauty in-store or online, will feature products from Augustinus Bader, REN, Rodial and more.

Fenwick’s Summer GB campaign runs in all eight Fenwick stores, online and across Fenwick social channels from 11 July to 15 September.


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