Fendi's Made-to-Order service goes digital with Farfetch
Fendi and Farfetch have teamed up for an exclusive partnership to digitise the Italian luxury house's Made-to-Order service. First the first time every customers can now personalise their own Kan I F bag and Strap You on Fendi’s e-commerce site and on the Farfetch platform.
The service offers a wide range of modern colour options, logo styles and hardware variants and once the customer places their order, the leather goods artisans in Fendi's Florence atelier will assemble every part and handcraft each detail, bringing the customer’s creation to life in up to 12 weeks.
Pietro Beccari, CEO of Fendi, said customisation was the "ultimate expression of luxury" for its customers. "This project came to life thanks to the partnership with Farfetch and we think it will be a unique opportunity to showcase our daring creativity and pioneer spirit in a new digital and modern way, combining our client’s needs of luxurious exclusivity with the Maison’s perfect blend of tradition and innovation," he said.
Founder and CEO of Farfetch José Neves added: "Customisation is a return to the very definition of luxury and now, more than ever, customers expect products, experiences and services with a customisable element. Farfetch is at the forefront of this trend and as a multi-brand platform, we worked directly with our partner Fendi to craft unique shopping experiences for our customers.
"Together we have created a state-of-the-art customisation experience that is second to none in the luxury market. We are thrilled to collaborate with Fendi on this project for these beautiful bags and straps and give our global customers the opportunity to create something bespoke to express their individuality," he said.
With 120 possible combinations, the Kan I F bag includes five leather colour options, ranging from black and blue, to strawberry and baby pink, and beige latte. Six colour variants decorate the new F is Fendi round logo, which also adorns the distinctive small metal rings on the handle, available in gold or palladium. The final touch is, a double-sided "wrappy" for the handle in silk twill.
The Strap You personalisation offers 70 possible combinations with conical studs and leather flowers featuring mini F is Fendi metal logos on the flowers’ disks. The selection includes five colours for the leather base and seven variants for each flower colour. Default colour combinations are available for the flowers, including mono-colour, bicolour, tricolour or five-colour options. The double variant for the metal finishes, in gold or palladium, completes the customisation offer.
