Feelunique celebrates festive campaign featuring "real people"
Feelunique is celebrating real people and their unique beauty for its 2021 #UniqueChristmas holiday campaign.
Featuring six competition winners, the campaign was inspired by an "irresistible urge to get together".
The online beauty retailer unites a diverse mix of characters for the festive party campaign.
Those in the campaign were scouted through a social media casting call. Each member shared their unique take on beauty and the festive season for a spot on the campaign.
Described by Feelunique, Nurse Gemma describes herself as "London’s lesbian sweetheart" and wants better recognition and funding for all key workers.
Christine, who sees her "albinism as her superpower", hopes people can find strength in their differences.
Writer Becky shares her excitement for 2022 and her 40th year, aiming to enter this new chapter with no apologies.
Previously using her makeup skills to cover her moles, YouTuber and accounts executive Ling now embraces these characteristic marks and emphasises that our differences are what make us beautiful.
Credited by the beauty retailer, Textile Designer George (AKA Triple Minor) is making waves on TikTok with their gender blending ‘fits, having once been bullied for their unique look, they now find reasons to celebrate self-love every single day.
Project manager Tabitha found that being South Asian meant that colourism had a very real impact on how she viewed beauty. It's her mission to embrace the characteristics she once despised and wants others to feel the same power.
All six individuals front the campaign, which also sees them taking part in a host of activities across the holiday season.
