Trends

The continuing success of the England football team at Euro 2020, and manager Gareth Southgate sporting suit, knitted navy polka dot "lucky tie" and short sleeved cotton knits from British menswear brand Percival, is seeing the brand reap the benefits, according to Co-Founder and Creative Director, Chris Gove.

For the younger, time-pressed and cash poor generations, golf used to be a sport associated with Surrey country clubs and the ageing gin and Jag brigade. It appeared to be a sport for the monied with time of their hands and it felt like golf clubs would be turning into wild flower meadows before Generations X and Z felt the pull of the manicured fairway.

The rise of mid-size female fashion shoppers, sitting between UK sizes 12-18, is seeing apparel brands begin to blur the lines between standard and plus sizing, promoting greater size inclusivity within the fashion industry, according to the latest data from True Fit, the data-driven personalisation platform for fashion retailers.

During this period choices made within design and product development are being challenged like never before. Colour connects to our senses in a profound way. It can arouse an array of feelings within us on a subconscious level it also creates a bridge, drawing together our visual and emotional senses.

Belstaff is upping its focus on desirable womenswear pieces for AW21 with a more tightly edited but striking collection, to add to the men’s line that includes a new collaboration on outerwear pieces with breathable and waterproof fabric specialist Gore-Tex, revisiting a partnership first forged in the 1970’s.

Fashion trends, remember those? A collection of styled fashion ideas and images to push product onto consumers and allow buyers to focus and buy deeper on particular SKUs and styles.

Underwear sales have flown during lockdown and a new trend has emerged in men’s under garments - lingerie. Brands such as SDL intimates, Moot and Exterface are catering for this new demand and promoting a fresh male image.

When did getting dirt under your finger nails become so de rigueur? While Capability Brown sounds like a colour by Farrow & Ball, according to IMRG, The UK's Online Retail Association, home and garden sales soared 74% year-on-year in 2020. 

Crocs are enjoying a revival in popularity on the back of major celebrity endorsements with sales of the customisable plastic clogs soaring by 63.6% to $460.1 million in its first quarter.

A new trend report by UK fashion retailer Pretty Little Thing, using internal site search data in the past 12-months, has revealed the nostalgic fashion trends set to make the biggest comeback in 2021.

An aspirational brand selling products in the £1,000s diversifies into affordable sub-categories; this sounds like the classic financial model for luxury fashion or jewellery brands, but what about in fitness?

The High Commission of Canada in the UK in partnership with the Toronto Fashion Incubator, the Department of Canadian Heritage, and the Canadian Apparel Federation will be staging a digital showroom featuring a selection of some of Canada’s most exciting fashion design talent during London Fashion Week.

The Covid-19 pandemic in 2020 has brought world-wide problems and crises of an overwhelming magnitude. Along with many other sectors the fashion industry has...

If leisurewear was the big winner during COVID-19 UK Lockdown 1, then rainwear could take over as the key fashion growth category as we...

A new study by shopping destination centre:mk in Milton Keynes has revealed that almost half (49%) of adults now own more relaxed clothing than...

Milan Fashion Week wasn’t at all like New York and London. In fact, it felt almost like old times: real shows, with real models...

The current fashion month may see the industry trying to get back to normal, but it’s clear from what’s appearing on the runways… sorry,...

The first London Fashion Week in the post-pandemic era kicked off in earnest in London today with socially distanced seating, relatively few physical shows...

Where would London’s historical and once thriving Jermyn Street be without the business shirt? That’s the question being asked now white-collar-WFH has made this...

How do you talk about trends at a time when the hottest trending accessory is a face covering? And how do you answer the...