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Interviews

Tahir’s Tips: how to avoid falling foul of the cybersquatters

When you've spent time and money developing a brand, the last thing you need is to find that someone else has registered your domains...

Tahir’s Tips: the laws on leasing

The Industry's resident legal expert Tahir Basheer, talks you through the potential minefield of leasing business premises. For many companies, your business premises will be...

Tahir’s Tips: Ethical fashion – what can the law do?

A Norwegian TV program recently took three young fashion bloggers and flew them to Cambodia to experience the horrors of life in a garment...

Tahir’s Tips: The Law and Employment Contracts

This Tuesday brought an end to Graduate Fashion Week 2015, an event which sees a new generation of hot talent hit the runway in...

Tahir’s Tips: Anti-Competitive Arrangements Explained – Part 2

For the rest of this article I will focus on vertical agreements - where it is probably easier for an unsuspecting business to fall...

Targeted Ads Make the Jump from the Internet to your TV

Fashion brands now have the opportunity to target specific audiences whilst they’re sat at home watching their favourite shows on TV, all thanks to...

What Does the Mobile Update Mean for Fashion and E-Commerce Brands?

It’s just over a week since ‘mobilegeddon’ and brands have been scrambling to make sure their site is mobile friendly before the Google mobile algorithm...

Why Outreach is Still Important to the Fashion Industry

Since Google Penguin decided to completely wipe out brands that spent (misplaced) time and effort trying to get black hat backlinks to their website,...

Top Fashion Sites Pitted Against Each Other in CRO Study

Did you know you have three seconds to appeal to a customer before they leave your site? Or that some of the world’s biggest...

Tahir’s Tips: How to Franchise from a Legal Perspective Cont.

In my last article I looked at franchising, specifically from the franchisor’s perspective – i.e. the brand owner. Here we look at the flip...