FatFace upsizes and invests in store at St David's Cardiff

FatFace has doubled the size of its store at St David’s in Cardiff and unveiled a brand new store design.

The expansion of the store includes the installation of a brand new mezzanine level for menswear. In addition, the brand’s investment includes a complete overhaul for signage, fitting rooms and décor, designed by Box of Frogs.

FatFace follows in the footsteps of other major retailers who have recently refurbished and invested in their St David’s stores, including ECCO and Watches of Switzerland.

Daren Humphrey, Head of Acquisitions at FatFace, said: “St David’s great reputation, coupled with its location within one of the UK’s principal cities, has always provided a consistent platform for positive trading. Our investment in the Cardiff store will assist us in maintaining this robust sales performance.

“The addition of the mezzanine level has given us the scope to provide a higher volume of stock across menswear, womenswear and childrenswear, and we are pleased to now share our new contemporary concept store with our loyal customer base in the city,” he added.

Speaking on behalf of the St David’s Partnership, Colin Flinn, intu’s regional managing director - west, said: “With this brand-new mezzanine level, FatFace will continue to be a high performing brand, offering a broader range of everyday wear for even more of our visitors.”