FatFace links up with Beeble for collection celebrating British wildlife

FatFace has launched a new collection in collaboration with fellow B Corp-certified brand Beeble, which specialises in artisanal honey spirits, in celebration of British wildlife.

The partnership "reflects their shared commitment to sustainability and environmental responsibility".

Inspired by bees and the natural world, the new collection features crochet waistcoats, intricate stitch patterns and hand painted prints, referencing the honeycomb structures pulled from hives and the wildlife supporting the bees’ pollination.

Both FatFace and Beeble have been B Corp certified since 2023. However, following its acquisition by NEXT in October 2023, FatFace successfully recertified in 2024 - improving its B Corp score from 80.4 to 89.1.

Kate Brown, Product Director at FatFace, said: "As a B Corp business, we’re passionate about working with partners from the B Corp community. Beeble has a shared passion for innovation and unique, brilliant products, so when we visited their bee hives, we knew that we had to collaborate with them.

"The new collection encapsulates our aligned values of quality and craftmanship, and we hope our customers love it as much as we do."

The new collection with Beeble forms part of FatFace’s product expansion strategy. Other collections have included partnerships with the National Forest and Marine Conservation Society.

Launching today, 9 April, the new collection is available in 40 FatFace stores as well as on its website.