FatFace launches new pet range for AW22
Following the success of its 2021 collection, British fashion and lifestyle brand FatFace has launched a new pet range for autumn/winter 2022.
The label has this season decided to broaden its focus to pets with a new range of 28 products including treats, outfits and accessories.
Kate Brown, Product Director at FatFace, commented: “We have seen demand increase for pet accessories since the pandemic and with 59% of households in the UK now owning a pet, more consumers are looking for ways to treat their four-legged friends."
This year alone, FatFace’s revenue for pet accessories grown 51% in comparison to 2021, so it comes as no surprise the label are launching a new and expanded collection. The new collection includes dog beds, leads, grooming supplies, toys and more that are available to purchase online and at selected brick-and-mortar stores.
Launching in 1988, the founders Tim Slade and Jules Leaver continue to "bring style and positivity to our customers lives through the clothes we make, the things we do and the values we have".
The pet collection is an example of its sustainability journey, ensuring each piece is crafted at garment factories with fair working conditions in Europe, Bangladesh, India and China.
All of the cotton used within the pet range is 100% sustainably sourced, achieved through membership of the Better Cotton Initiative (BCI) - a non-profit organisation that reduces the impact of cotton production on the local environment.
