FatFace launches first full line pop-up at Liverpool ONE
Lifestyle brand FatFace has opened a 1,300 sq ft pop-up store at Liverpool ONE, the first to stock its full men’s, women’s, children’s and accessories ranges in the UK, including gifting designed to target the Christmas market.
The store, located on upper South John Street - opposite the John Lewis anchor site - features the new FatFace branding and signage. Daren Humphrey, head of acquisitions and estates at FatFace, commented: “We are pleased to showcase our full collection at the new Liverpool ONE concept pop-up store, the only site in the UK to do so. Liverpool is such a vibrant city benefiting from thousands of visitors a month and we look forward to our time here.”
The opening follows the launch of Arket on Paradise Street in the summer, as well as COS on Peter’s Lane. It also coincides with Liverpool ONE’s 10th anniversary celebrations.
Alison Clegg, director of asset management at Liverpool ONE owners, Grosvenor Europe, said: “Liverpool ONE’s popularity and sustained high footfall makes it one of the leading retail locations in the UK and an ideal space to test new retail concepts.” The FatFace store will be open until summer 2019.