FatFace elevates customer experience with new in-store styling service and WhatsApp roll-out
FatFace has launched a new ‘Face to Face’ in-store personal styling service, as well as a WhatsApp customer service channel, as it “enhances the customer experience across both physical and digital touchpoints”.
The British lifestyle brand, which was acquired by NEXT in 2023, is initially trialling the styling service in six stores - Norwich, Chester, Derby, Horsham, Wimborne, and Belfast - with the aim of rolling it out to further stores over the coming year.
Keely Stocker, Marketing and Ecommerce Director at FatFace, said: "We’re thrilled to launch Face to Face, an exciting first for FatFace with the ambition to ensure every customer feels confident, inspired and excited about the pieces they wear day in, day out.
"Whether through personalised styling in-store or fast, convenient support through channels like WhatsApp, our focus is always on creating the best possible experience for our customers."
Dedicated in-store stylists will work closely with customers “to understand their style and wardrobe goals” - from refreshing everyday staples to selecting outfits for special occasions.
Meanwhile, the new WhatsApp channel will provide customers with a quick and convenient way to contact FatFace for support with orders, returns and general enquiries.
