QUIZ, the fast fashion womenswear retailer, is making the move into the menswear market with the launch of a dedicated menswear site, QUIZMAN.com, where it will be trialling its first men’s capsule collection.
On the back of the strong growth in occasion wear and dressy casual wear for women, the retailer has opted to trial a transitional day to evening collection for men including shirts, blazers, denim, trousers and smart outfits with prices starting at £14.99.
To support the launch of the menswear capsule collection, which is coming “soon”, there will be also dedicated social channels offering style inspiration and regular updates on the latest looks. The collection has been overseen by QUIZMAN buyer Harry Butt, former buyer for menswear chain, Slaters.
Sheraz Ramzan, Chief Commercial Officer at QUIZ said of the impending launch: “The QUIZ brand is increasingly recognised as a leading omni-channel destination for the latest looks at fantastic value prices. As the brand grows in awareness, we are exploring extending our offer to fashion conscious men with the exciting launch of this capsule collection aimed at men who want a tailored look for any occasion, whether that’s an important work meeting, a day at the races, a party or a night out. We look forward to seeing the reaction to this exciting trial.”
Last week QUIZ, which is floated on London’s junior stock market AIM, reported a 30% increase in sales to £116.4m in the year ending 31 March 2018. The rapidly expanding business currently operates 300 standalone stores, concessions, franchise stores, wholesale partners and international online partners in 20 countries.