Fashion Revolution and Fashion for Good partner with TrusTrace for open-source traceability playbook

Fashion Revolution, Fashion for Good and TrusTrace have joined forces to launch a comprehensive traceability playbook aimed at building responsible supply chains. 

The Traceability Playbook was launched on 7 June 2022 during the Global Fashion Summit in Copenhagen and combines analysis of evolving market dynamics with incoming legislation, as well as practical advice on how to leverage traceability to achieve company goals.

The book was written by sustainable fashion journalist Megan Doyle with the intention to help brands understand the basics of achieving supply chain traceability. It also includes up-to-date insights and concrete examples of good practice, with case studies from Balenciaga, Gucci and Adidas. 

Leaders across the industry including Amina Razvi from the Sustainable Apparel Coalition, Paul Foulkes-Arellano from Circuthon; and Baptiste Carriere-Pradal from Policy Hub also contributed insight into their specialist topics. 

The playbook was launched after TrusTrace experienced a 350% year-on-year increase in brand requests for traceability guidance and support.

Shameek Ghosh, Co-founder and CEO of TrusTrace, commented: “We’re at an inflection point as an industry, where sustainability is evolving from a ‘nice-to-have’ to a ‘must-have’ business imperative; a point at which one’s greenline is becoming every bit as important as one’s bottom line. However, with this evolution comes the need for knowledge – on how to most effectively manage this sustainable transformation – which is why we’ve teamed up with Fashion Revolution and Fashion for Good to develop this Traceability Playbook."

Liv Simpliciano, Policy & Research Manager of Fashion Revolution, said: “Transparency is the starting point, not the end in itself. The Traceability Playbook is a resource democratising access to knowledge from leaders in the industry and importantly, exposes where greater traceability and transparency are needed to catalyse change.”

Holly Syrett, Director of Impact Programmes & Sustainability of Global Fashion Agenda, added: “Digital traceability is a critical enabler for the circle economy, and we believe it has an important role in achieving a just transition and distributing value fairly across all actors. We encourage fashion leaders to work in pre-competitive and cross-sectoral collaborations to achieve this goal. The Traceability Playbook is a helpful public resource to support us all in taking action towards a net positive industry.”