Fashion resale app Depop opens pop-up in Selfridges
Some of the most popular sellers on fashion resale app Depop will be featured on a rotating basis in a physical space in Selfridges until the end of October.
The peer-to-peer app, which is popular among Gen Z and millennial consumers and operates like a cross between Instagram and eBay, will showcase a different one of its sellers with their favourite used fashion pieces every week.
In addition there will be a dedicated in-app section on Depop featuring pieces from the pop-up along with a section on the Selfridges website.
“Depop’s mission is to empower the next generation to transform fashion,” said Peter Semple, Depop Chief Marketing Officer.
“Coming together with a fashion authority like Selfridges is an exciting opportunity for members of our community to extend their reach offline and take their business to the next level.”
Depop, which was founded by Simon Beckerman, the co-founder of PIG magazine and RETROSUPERFUTURE sunglasses, in 2011. Backers include Balderton, HV Holtzbrinck Ventures, H-FARM, Creandum, Lumar, Octopus Ventures, TempoCap and Diesel founder Renzo Rosso.
In June 2019 the company raised a further $62 million in Series C funding from General Atlantic. Previous investors HV Holtzbrinck Ventures, Balderton Capital, Creandum, Octopus Ventures, TempoCap and Klarna co-founder Sebastian Siemiatkowski all also participated.
The Selfridges initiative is not its first venture into physical retail. It has previously opened two successful physical spaces in LA and New York, and one in Hackney’s Bohemia Place in May.
In TheIndustry.fashion's latest In Focus study entitled (Reuse, resale, recycle: How Sustainability Concerns Are Shaking up The Way We Shop), some 35% of consumers surveyed said they would consider shopping on a fashion resale site in order to shop more sustainably.
When the figure is broken down by age, shopping on re-sale sites becomes even more popular with younger consumers 41% of 16-24-year-olds saying they would consider it, 43% of 25-34-year-olds and 45% of 35-44-year-olds. The over 45s are less enthusiastic but it remains a popular option across all age groups.
Overall 16% of consumers said they used sites such as eBay and Depop to dispose of unwanted clothing. 23% of Gen Z (16-24-year-olds) respondents said they used resale sites, 28% of 25-24-year-olds and 17% of 25-34-year-olds.
The in-depth study is available to full members of TheIndustry.fashion. Read more about membership here.