Fashion meets snacking as Blvck Paris joins forces with Pringles on collab collection
Cult French fashion brand Blvck Paris, best known for its all-black clothing and accessories, has teamed up with Mars, Incorporated’s Pringles snack brand on a limited-edition collection.
Developed in partnership with BrandDesign, the Swiss company which produces licensed and non-licensed apparel for large international fashion retailers, the collection is described as sitting at “the intersection of fashion, internet culture and aspirational minimalism”.
The collection consists of the ‘Teddy Hoodie’ and ‘Teddy Tee’, featuring Blvck’s signature teddy character surrounded by scattered Pringles crisps and co-branded artwork.
There’s also the ‘Teddy Baseball Jacket’ with an oversized embroidered back graphic combining Blvck Paris iconography with Pringles-inspired visuals.
Rounding out the collection is a collectible ‘Teddy Charm’ and an ‘In Case of Emergency’ Plexiglass Collectible - a display piece inspired by emergency break-glass cases, enclosing a matte black Pringles can.
Julian O’Hayon, founder of Blvck Paris, said: “This collaboration is about contrast. Pringles is playful and instantly recognisable, while Blvck is minimal and monochromatic.
“Bringing those two worlds together allowed us to create something unexpected, collectible and culturally driven.”
David Lee, Mars Senior Director of Licensing and Cultural Marketing, added: “Our fans love to show off their passion for Pringles through style. Blvck Paris reimagines Pringles through an elevated, monochromatic aesthetic where the two create a playful cultural statement together.”
The collaboration marks the latest fashion brand to join forces with a snack or fast-food brand for a collection. In July 2025, Crocs partnered with Krispy Kreme on a limited-edition ‘Classic Clog’, while in June 2025 Aries launched a collection with KFC. May 2025 also saw AllSaints launch a capsule line with Poppies Fish & Chips.
