Two entrepreneurs with a background in the premium fashion sector have launched a new label to cater specifically for women who are 5ft 4in and under.
Bomb Petite was established by Yuliya Petryk and Jenny Liu, whose CVs include stints at brands such as Agent Provocateur, AllSaints and Burberry, and is designed and manufactured entirely in London.
The pair felt shorter women were under-represented in the fashion market and so created a capsule collection of a crepe dress, cigarette trousers and a wrap-over blouse, each available in multiple colourways. The garments can be styled for casualwear, officewear or formalwear occasions.
“The moment we tried clothes specifically for petite frames was a revelation. With our fashion experience we know first-hand that petite clothing isn’t just about shortening standard-sized garments you have to go back to the drawing board and research every single measurement,” the pair said.
“Almost one in two women in the UK are petite, and our collection serves to celebrate this with the most flattering shapes, cuts and styles,” they added.
Prices for the collection start at £128 and it is available exclusively from the Bomb Petite website, which also stocks a curated selection of petite collections from other designers.