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Fashion East launches pop-up at Selfridges

Lauretta Roberts
11 January 2017

Emerging designer talent incubator Fashion East has launched a pop-up shop in the new Designer Studio on the third floor of Selfridges Oxford Street flagship.

The pop-up, which runs until the end of March, features exclusive clothes, gifts and collectibles from past and present Fashion East talent including Craig Green, Mimi Wade, Matty Bovan, Christopher Shannon, Richard Malone, Ashley Williams and Caitlin Price.

Founded by The Truman Brewery and Lulu Kennedy MBE in 2000, Fashion East supports, nurtures and promotes young British design talent and has kickstarted the careers of names such as JW Anderson, Simone Rocha and Roksanda Ilincic.

“It’s a massive buzz and privilege to be calling Selfridges home for a few months,” said Kennedy. “We look forward to our first retail venture, and showing off the work of our gorgeous alumni in such a brilliant, fresh space.”

The Designer Studio forms part of a major overhaul of the Oxford Street store which also recently opened the Body Studio on floor three as well as the first phase of what it says will be the world's largest accessories department on its ground floor.

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