Fashion East announces three-designer lineup for Spring/Summer 2023

Emerging designer incubator Fashion East has announced its three innovative design talents who will present an on-schedule show during London Fashion Week.

Supported by long-standing partners Nike, the Spring Summer 2023 showcase will feature collections from Jawara Alleyne, Karoline Vitto, and Standing Ground on Friday 16 September at 1pm.

The Mills Fabrica will play host to Fashion East’s showcases in the heart of King’s Cross. The new destination supports a community of conscious innovators and entrepreneurs such as Nona Source - the LVMH deadstock fabric showroom that has this season supplied materials to Karoline Vitto for her debut Fashion East Collection.

Jamaican-Caymanian Jawara Alleyne will be present his fourth and final collection with Fashion East this season. His collections are lauded for their incorporation of inventive sustainable practices and challenge of the traditional lens on masculinity; ‘celebrating sensuality and dissecting cultural mythology’.

Jawara Alleyne has developed his work by building a brand that sits on four pillars; Identity, Form, Craft and Circularity, alongside his ethos of creating sustainable and meaningful designs through culture, storytelling and exploring his Jamaican and Cayman Island upbringing.

Debut Fashion East designer Karoline Vitto similarly presents a unique viewpoint on gender ideals through her uplifting celebration of the the female form in its glorious realness. Focusing on female empowerment, The Brazilian-born and London based designer celebrates the curves and accentuates the folds, placing the body in the centre of the design process.

Completing this season’s line-up, new label Standing Ground, by Michael Stewart, places craft and form at the heart of its work. Known for its modern eveningwear, custom garments and body ornaments, the Irish designer takes aspects found within ancient landscapes and artefacts. Standing Ground focuses on proportions and silhouettes, utilising draping and sculpting techniques to inform its pieces.

Launched by Lulu Kennedy MBE and The Truman Brewery in 2000, the non-profit designer support and showcasing scheme supports recipient designers with financial bursaries, business consultation and year-round mentoring from a family of industry experts.

Its alumni includes Kim Jones OBE, Craig Green, Simone Rocha, Roksanda, Martine Rose, Wales Bonner and Charles Jeffrey LOVERBOY.