Fashion data app Margin Guardian receives six-figure investment
Fashion data platform Margin Guardian, which provides retailers with unique data insights to support their discount strategy, has received a six-figure sum investment by NPIF Maven Equity Finance.
The investment is meant to support the business' platform growth, commercialising and developing an android version of its Squished app and for marketing activities.
The Liverpool-based Margin Guardian platform tracks indicators such as price, viewed products and saved products direct from consumers who use its Squished app, which consumers can use to browse, track and monitor high street fashion items.
Insights gathered through the app then enable fashion retailers to make more informed decisions on markdowns of stock, reducing leakage and enhancing profit margins, a by-product of blind reductions.
The company was co-founded in 2018 by Richard Blanchard, Stephen Goodheart and Stewart Cox who previously worked at retailers including Matalan, Harvey Nichols, Pets at Home and Robinsons.