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Fashion data app Margin Guardian receives six-figure investment

Camilla Rydzek
02 December 2021

Fashion data platform Margin Guardian, which provides retailers with unique data insights to support their discount strategy, has received a six-figure sum investment by NPIF Maven Equity Finance. 

The investment is meant to support the business' platform growth, commercialising and developing an android version of its Squished app and for marketing activities.

The Liverpool-based Margin Guardian platform tracks indicators such as price, viewed products and saved products direct from consumers who use its Squished app, which consumers can use to browse, track and monitor high street fashion items.

Insights gathered through the app then enable fashion retailers to make more informed decisions on markdowns of stock, reducing leakage and enhancing profit margins, a by-product of blind reductions.

The company was co-founded in 2018 by Richard Blanchard, Stephen Goodheart and Stewart Cox who previously worked at retailers including Matalan, Harvey Nichols, Pets at Home and Robinsons.

Richard Blanchard, CEO of Margin Guardian said: “We believe retailers increasingly need advanced data insight to maintain competitiveness and profit. Our unique purchase intent data will allow them to do just that. We are excited to be partnering with Maven on our journey as they truly understand the data revolution underway.

Dean Cox, Senior Investment Manager at Maven Equity Finance added: “MG was founded by a strong team of retail experts and the technology they’ve created addresses a genuine need for both retailers and consumers. MG have received encouraging traction from several high-profile retailers, and we’re pleased to support Richard, Stephen and Stewart at such a pivotal point in the company’s growth journey. We look forward to working with the team to help drive MG forward.”

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