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Farfetch upgrades platform with community of leading global tastemakers

Lauretta Roberts
07 March 2019

Farfetch has today introduced a new way for customers to shop its platform, via curated edits from some of the world's best-known style leaders and tastemakers.

"Farfetch Communities" features names such as actress Chloë Sevigny, actor rapper and activist Riz Ahmed, model and activist Adwoa Aboah, and artist and skater Blondey McCoy.

Each one has shared their edit and style points of view from Farfetch's vast product range, which takes in offerings from some of the world’s most influential boutiques, including Stadium Goods, NYC; Antonioli, Milan; Andreas Murkudis, Berlin; L’Eclaireur, Paris; Browns, London; Vitkac, Poland; Spazio Pritelli, Ferrara, Italy and Artifacts in Taipei.

The new initiative means that Farfetch.com will move from weekly to daily editorial content across womenswear, menswear and kidswear, with contributions from across this growing and evolving community, which includes Farfetch’s in-house team of creatives, industry icons, "hyperlocal style heroes", boutique owners and stylists, among others.

Farfetch founder and CEO José Neves said the introduction of Communities was a natural next step for the global fashion platform. “Since day one, Farfetch has brought the world’s curators and creators of fashion together with people all around the world. We wanted to take that a step further by building out Farfetch Communities to create an ever-changing, inspiring way to help our customers discover the things they love," he said.

"We believe that fashion is the ultimate way to celebrate and express our individuality; it’s not about one way of dressing, one trend, one aesthetic, one single viewpoint. Farfetch was built with the help of a community of fashion lovers, from boutiques, to brands, to our customers, and over the last 10 years that community has expanded to include many more voices and viewpoints. We thought a great way to bring this belief to life and create an inspiring way to explore our unrivalled range was to bring the people in our community together to share their inspirations and points of view with each other, creating a new way to discover fashion and shop Farfetch.”

Members of Farfetch Communities said of their style inspiration:

Chloë Sevigny: "My fashion is influenced by the people I see all around me – on the streets of New York, on the subway – I thrive on the diversity I see in the city. The designs of strong, confident women like Miuccia Prada, Simone Rocha and Vivienne Westwood always excite me so I chose a lot of their looks in my curation. I’m glad to be part of this Farfetch project and hope to inspire buyers to explore something new and perhaps try designers that they’ve never worn before."

Adwoa Aboah: "Fashion for me is all about creative freedom and having fun, so looking through the incredible range of fashion available on Farfetch, I was drawn to things that spoke into that idea of joy and freely expressing myself. I wanted to inspire people to go outside of their comfort zone and try something different with my selections. Thank you Farfetch for allowing me to be a part of this project.”

Farfetch

Blondey McCoy

Blondey McCoy: “I was flattered to have been asked by Farfetch to curate this hypothetical big- shop. I wanted to take the chance to show my admiration for the masters of the rag trade, who have inspired and influenced me not just in the way they dress the world but also in the way they dress and conduct themselves. I picked the clothes I did because, to quote Westwood (Viv, not Tim): ‘I really think that if you put these clothes on, you will look like a force to be reckoned with'.”

Claudio Antonioli: "Antonioli offers a diverse selection of both Italian and international avant-garde designers, creating a unique mix. We've always focused on young designers, giving our customers a full vision of what creativity in fashion means nowadays. Being a part of Farfetch Communities allows us to share this vision and curation with people worldwide."

Michael Hadida from L’Eclaireur: "L’Eclaireur is pleased to have been one of the first to join the Farfetch community, where people find inspiration and discover as many visions as there are retailers, allowing us to take our curation from Paris to every corner of the world."

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