Farfetch teams up with international designers for Ramadan collection
Farfetch has teamed up with a raft of leading international and Middle Eastern designers on a campaign highlighting exclusive capsule collections for Ramadan.
The campaign, which was shot in Dubai, takes on various interpretations of modest dressing; showcasing only on Farfetch edits for Ramadan and Eid, with over 200 exclusive styles.
Participating designers include: Annoushka, AS29, Astley Clarke, Bambah, Baruni, Carolina Herrera, Chopard, David Morris, David Yurman, Dion Lee, Dolce & Gabbana, Elle B Zhou, Golden Goose Kids, J.W. Anderson, Karl Lagerfeld, Marchesa, Nicholas Kirkwood, Off-White, Oscar de La Renta, Pinko, Proenza Schouler, Pucci, Rasario, Sandra Mansour, Sem Sem, Shatha Essa, Stella McCartney Kids, Taller Marmo, Tory Burch and Yoko London.
The looks combine classic favourites and key catwalk pieces and have been conceived to "speak to those who need form and function, blending traditions and global influences". Pieces range from suiting to kaftans, luxe loungewear to evening dresses.
“For the coming Ramadan season, we wanted to ensure we could deliver a take on modesty with an Only on Farfetch angle by working with a variety of global and local brands across core categories that we know to be in demand during the period,” says Edward Sabbagh, managing director of Farfetch Middle East.
“At Farfetch we aim to curate the customer journey to their needs and keep exclusive options fresh and unique. We listen, we study the customers shopping trends and we react to it in what we believe to be the best fusion of supply and culture,” Sabbagh added.