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FARFETCH launches sustainability-focused The Positively Conscious Campaign

Tom Bottomley
02 June 2021

In support of World Environment Day on 5 June 2021, and highlighting the designers, brands and retailers making efforts to minimise fashion’s impact on the planet, FARFETCH has today launched The Positively Conscious Campaign – set to run throughout June.

With a focus on sustainability, the ecommerce platform is highlighting small runs, the best pre-owned pieces for resale, as well as upcycled and repurposed materials, with editorial content encouraging “the support of sustainable change-makers.”

The spotlight is firmly on the likes of TEKLA, Alighieri, Ancuta Sarca, Chopova Lowena, pre-owned Chanel, Collina Strada, Acne, Ahluwalia and many others.

FARFETCH is also launching its ‘Circular Services – Second Life’, ‘Donate’ and ‘FARFETCH Fix’ repair service, so customers can explore ways to clear space in their wardrobes and earn credit.

There’s dedicated edits of pre-owned pieces for womenswear and menswear, conscious jewellery and upcycled watches and jewellery, and FARFETCH uses a set of independently backed criteria to qualify what it classifies as ‘conscious’ products on the platform.

To make the cut, products must either be made of independently recognised or certified materials (organic, recycled and upcycled fabrics or low impact cellulosic materials), have been created via a certified production process, be pre-owned or belong to a brand that scores well with ethical rating agency Good on You.

The platform has been built on the premise of selling existing stock in small boutiques around the world, to better match supply and demand and so reduce waste.

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