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Farfetch Dream Assembly goes digital as fourth programme launches

Tom Bottomley
27 April 2020

Farfetch, the global online fashion platform, has announced eight new tech-focused start-up companies for its fourth Dream Assembly programme, as it goes fully digital for the first time amid the coronavirus crisis.

The eight new companies taking part in Dream Assembly, which will benefit from start-ups mentorship, networking opportunities and support, are Cerebra, FavourUp, Ivapparel, M-XR, Newlife, StyleScript, Supply Compass and Whoqip. They were selected from 155 applications from around the world.

David Grunwald, vice president of innovation at Farfetch, said: "As always, we are thrilled to welcome the latest group of start-ups to the Dream Assembly programme, which will be executed digitally for the first time.

“It's still set to be an incredible seven weeks, where this cohort of companies can access mentorship and an array of masterclasses. These companies all have business models focused on the digitisation of commerce across various industries, which will be more relevant than ever now, and for a post-Covid world."

Global luxury fashion brand Burberry, which has been a partner of Farfetch on the Dream Assembly programme since its launch, will return for a fourth time and will continue to share its expertise with founders.

Mark Morris, senior vice president of digital commerce at Burberry, commented: "We are excited to partner with Farfetch on Dream Assembly for the fourth time, especially with this programme running with a fully digital schedule. Innovation is at the heart of our digital strategy at Burberry and we are proud to support this latest cohort of start-ups shaping the future of fashion and retail.”

The seven-week programme will include a series of masterclasses and one-to-one sessions with senior leaders from Farfetch and partners, covering topics including luxury fashion, marketing, technology and operations.

It aims to give the start-ups direct access to Farfetch’s expertise in the luxury fashion and technology industries. Companies will also have the chance to get exclusive introductions with a selected pool of leading external investors for follow-on funding, including potentially from luxury brands.

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