Farfetch Beat launches Opening Ceremony x Peter Do collaboration
Farfetch has unveiled its first iteration of Farfetch Beat, a year-round concept retail series offering exclusive product collaborations with progressive voices in fashion and culture.
The first drop introduces New York City-based fashion labels Opening Ceremony and Peter Do, which brings together two generations of Asian creativity, built upon shared, intrinsic values to put family first, share cultural pride, and challenge the status quo in the fashion industry.
The first-time collaboration, part of Opening Ceremony’s ongoing 20 the anniversary celebration, features three takes on the iconic OC varsity jacket: two fabricated in Do’s ubiquitous "spacer" material, one in black and one in white, and a third in upcycled parachute material from his first runway show.
The pieces, numbered to reference their limited quantity, include a cardholder hidden in each jacket pocket and is presented in a one-of-a-kind Opening Ceremony x Peter Do cotton mousseline tote bag.
Humberto Leon and Carol Lim, Co-Founders and Creative Directors of Opening Ceremony, said: "Opening Ceremony has always been a pioneer in concept retail. We’re excited to be able to bring that approach to online retail with Farfetch Beat. For us, Peter Do exemplifies the best in New York fashion today, and we found so much similarity in how our shared Asian heritage informs everything we both create.
"The Peter Do team inspires us with their incredible design skill and knowledge. We’re so excited we finally get to collaborate with our friends on this fresh take on our beloved varsity jacket."
An accompanying portrait series, shot by Katsu Naito, brings together the teams, friends, and collaborators of both brands for a modern, combined "family portrait".
The cast includes Humberto Leon, Carol Lim, Peter Do, Christine Sun Kim, Maia Ruth Lee, Jawara Wauchoupe, Angela Dimayuga and Alan Kim, amongst others.
Holli Rogers, Chief Brand Officer of Farfetch said: "We are so excited to kick off Farfetch Beat with an exclusive collaboration between Opening Ceremony and Peter Do. We came up with the concept of Farfetch Beat pre-Covid as we knew our global luxury customers wanted access to exclusive pieces with a story behind them and this is exactly what this collaboration encapsulates.
"We believe that the emotion you get from finding rare pieces that you can cherish for years to come is just as strong as ever. Opening Ceremony and Peter Do have always driven vital conversations in fashion, consistently putting their family first and celebrating a coming together of cultures. This exclusive Farfetch Beat collaboration is an expression of all those shared values."
The Opening Ceremony x Peter Do collection is available on Farfetch's website.