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FARFETCH appoints Elizabeth von der Goltz as new CEO of Browns and further bolsters leadership team

Tom Bottomley
18 January 2023

Global luxury fashion platform FARFETCH has appointed Elizabeth von der Goltz as CEO and Chief Fashion and Merchandising Officer of Browns.

Formerly of MATCHESFASHION and YNAP, von der Goltz replaces Holli Rogers who is leaving the business to pursue other opportunities. Chief Growth Officer, Martin Avetisyan is also leaving.

FARFETCH has further bolstered its leadership team with the appointment of Sindhura Sarikonda, who will join the company this month as President, Americas, and Stephanie Simon is joining the business to head up Community and Web3 efforts for the FARFETCH Group as Vice President Community and Web3.

Von der Goltz was most recently Chief Commercial Officer at MATCHESFASHION, a role she held from March 2021 to September 2022. Prior to that she was Global Buying Director at YOOX NET-A-PORTER, from July 2017 to October 2020, and she also spent 17 years as SVP, GMM at Bergdorf Goodman, from 2000 to 2017.

Sarikonda is a seasoned executive and entrepreneur with a wealth of experience in the technology and e-commerce sectors, having served as a General Manager for Walmart US E-commerce, Head of Beauty for, and most recently, Global Head of In-Store at Klarna.

Simon has had a career “building brands and communities at the intersection of innovation and culture”. Most recently, she was on the founding team at Clubhouse and led growth as Head of Community.

José Neves, Founder, Chairman and CEO, FARFETCH, said: “I am delighted to welcome Elizabeth, Sindhura and Stephanie to FARFETCH. Our 2023 plan is very much focused on continuing to advance our platform vision whilst delivering growth, profitability and free cash flow. These hires will help us achieve that.

“Elizabeth will play an integral role in curating and securing incredible merchandise to ensure FARFETCH customers continue to have access to unrivalled supply. And Sindhura’s leadership will position us to provide a differentiated shopping experience to luxury customers in the Americas, including our largest market, the United States.

“Finally, Stephanie brings her incredible experience on how fashion can engage in Web3 and all the opportunities still to explore in this space.

“On behalf of everyone at FARFETCH, I would also like to pay a warm tribute to both Holli and Martin for the contributions they have made to FARFETCH’s growth over the years. I am very grateful for their leadership and expertise, and wish them all the best in their future endeavours.”

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