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Farfetch and Nataal continue partnership with Thom Browne collaboration

Jeremy Lim
10 November 2021

Farfetch and global multimedia brand Nataal have announced the third and final chapter of their year-long partnership, which celebrates contemporary fashion, beauty, visual arts, music and culture from Africa and its diaspora.

As with the previous iterations of the project, the luxury online retailer partnered with Nataal and their community of change makers to create content that supports their revolutionary talent.

Launching today in collaboration with Thom Browne, the third iteration of the partnership celebrates togetherness through a diverse global lens.

With the help of their personal communities, three photographers interpret Thom Browne’s new FW21 collection in the two-part editorial, curated by Nataal and features Thom Browne’s impeccable tailoring to express the importance of unity, kinship and the power of ‘we’.

Djeneba Aduayom shoots multidisciplinary artists Kolby, Byron and William in Los Angeles, whilst Arielle Bobb-Willis shoots model Symone Lu and her skateboarding friends in New York. Finally, Ismail Zaidy shoots his siblings Othmane and Fatima Zahra in Marrakech.

The trio also discuss their journey to photography, their approach to community and working with Thom Browne on this project.

The creative union between Farfetch and Nataal is part of an on-going endeavour to support Black change makers and creatives from fashion and beauty to music. The first iteration of the project kicked off in February with Balmain, while the second chapter, in collaboration with Italian label Valentino, launched in October.

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