Farfetch and Balenciaga collaborate on exclusive capsule to raise awareness of endangered species
Global fashion platform Farfetch has teamed up with of-the-moment luxury house Balenciaga on an exclusive capsule collection of items that cannot be bought elsewhere and which also seek to raise awareness of endangered animal species.
The capsule features items for men, women and children made from previously unseen colours and fabrics, which do not contain any leather, fur or down.
Selected ready-to-wear and bag styles feature illustrations of threatened animal species symbolic of gentle strength: the Northern White Rhinoceros (Ceratotherium simum ssp cottoni), the Asian Elephant (Elephas maximus), the Blue Whale (Balaenoptera musculus) and the Giant Panda (Ailuropoda melanoleuca).
The graphics express a desire to preserve threatened species and connect the wearer to an urgent and universal cause.
Farfetch founder, CEO and co-chairman José Neves said of the initiative: “At Farfetch, Balenciaga is extremely popular with our global customers, so we are thrilled to launch this new capsule collection in collaboration with the brand, consisting of exclusive pieces that cannot be found anywhere else. We think the collection will delight people who are existing fans of the brand, as well as capturing the imagination of new fans as well.”
Balenciaga CEO Cédric Charbit added: “Balenciaga is pleased to launch this exclusive collection. Bringing awareness to threatened species and supporting the conservation actions of IUCN is part of our vision.” At launch the luxury house will make a donation to the International Union for Conservation of Nature (IUCN) – the world’s largest environmental network, created in 1948.
The creative campaign to support the launch was directed by the Balenciaga team and shot against natural landscapes, to provide an overall feeling of serenity and peace. The juxtaposition of fast and slow "allows global consumers to experience a sense of calm in a bespoke digital environment".
The collection is available to buy now on Farfetch.com.