Farah upgrades its store in London's Seven Dials

Vintage-inspired menswear brand Farah has relocated and upsized its Seven Dials store to 3 Earlham Street following strong trading in the area.

Designed by agency Yum Retail, the store spans two floors and features bespoke and sourced furniture, with traditional reclaimed pottery floorboards, galvanized metals and vintage fluorescent lighting, inspired by British 1950’s industrial factories. 

Mark McCann, Brand Director at Farah, said: “We’re excited about this new chapter in our retail development. Earlham Street has always been our home in London, and this new store will allow us to provide an even better consumer experience.”

Real estate firm Shaftesbury has recently invested in Earlham Street’s appearance and accessibility, and works have been completed to enhance shop fronts, improve road surfaces and widen pavements. Dutch eyewear brand, Ace & Tate, recently opened its UK flagship on the street.

Commenting on the news, Shaftesbury portfolio executive Charles Owen said: “Working with great brands, such as Farah, enables Seven Dials to offer our visitors the best choice of fashion with an individual edge, all within the heart of the West End. Driven by the demand for menswear, Farah has gone from strength to strength and we are pleased to have been able tohelp them expand and maximise their full potential on the newly revitalised Earlham Street.”