Faith In Nature steps up fight against hygiene poverty

Beauty brand Faith In Nature is stepping up its fight against hygiene poverty with a new ‘Buy One Give One’ promotion across its body wash range.

For every 400ml Body Wash sold over the next month, Faith In Nature will donate one bottle to UK charity In Kind Direct.

Faith In Nature will also donate five 400ml Body Washes for every five-litre refill bottle of Body Wash sold during the same period.

The brand, which firmly believes that “everyone should have access to essentials,”  said it was committed to tackling hygiene poverty and especially to support “those charities still feeling the effects of the pandemic.”

Faith In Nature has donated products to the In Kind Direct programme since July 2014.

Founded by HRH The Prince of Wales, In Kind Direct connects companies and their products to thousands of charities, community groups, foodbanks and schools supporting communities.

To date it has distributed £275m worth of goods, of which £145,000 has come from Faith In Nature’s donations.