Fairfax & Favor launches third bag collab with influencer Lydia Millen
British countrywear brand Fairfax & Favor has called on the services of mega-influencer Lydia Millen, who has 1.8 million followers on Instagram, for a third collaboration collection of ‘Town & Country’ bags for AW26.
It follows “exceptional demand” across the first two launches, the first of which launched for AW25 and the second for SS26.
The new collection builds on a proven sell-out formula: timeless, town-to-country handbags designed with Millen’s signature polished aesthetic and Fairfax & Favor’s heritage-inspired craftsmanship.
The new AW26 drop expands the collection with three ‘Mini Clutch’ bags and the introduction of ‘evergreen’, a rich seasonal shade designed to sit alongside the edit’s existing burgundy, black and tan colourways.
Marcus Fairfax Fountaine, co-founder and CEO at Fairfax & Favor, said: “The response to our collaboration with Lydia has been incredible, with almost 5,000 bags sold since we first launched the collection. It’s a real reflection of how much our customers have embraced the Town & Country concept and Lydia’s distinctive style.
“We’re delighted to continue building our long-term partnership with Lydia, with the AW26 collection introducing a new colourway to the styles our customers already know and love.”
Millen added: “This collection has been such a special one for me and I’m so excited to see it return for a third launch. The Town & Country bags were designed to feel timeless, practical and elegant, pieces that work just as beautifully for the countryside as they do for the city. The response so far has been incredible, and I can’t wait to introduce the new ‘evergreen’ colourway for AW26.”
The Town & Country collection brings together premium leather, structured silhouettes and refined detailing for “elevated everyday wear”.
Millen is one of the leading creators in the luxury fashion space and has worked with Oscar de la Renta, Dior, Hugo Boss and Tiffany. Her passion is for timeless, British and heritage style and, aside from her vast Instagram following, she also boasts 1.5 million followers on TikTok and 1.3 million on YouTube.
The Fairfax & Favor x Lydia Millen Town & Country AW26 collection is now available on the Fairfax & Favor website, with prices ranging from £295 to £375.
