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Fabletics to open first UK store on London’s Regent Street

Sophie Smith
16 November 2021

Activewear brand Fabletics is opening its first UK store in London, with a pop-up to enable customers and VIP members to enjoy the brand’s size-inclusive ranges across womenswear and menswear collections.

Located on Regent Street, the pop-up store is the 72nd store worldwide and will sit across 2 floors, with approximately 224 square meters of retail space for customers to explore.

The pop-up experience will also be will be equipped with both Omnisuite and Omnishop technology, which aims to create a unique and frictionless shopping experience by linking online and retail activity.

In the fitting rooms, customers can use the OmniShop technology to request a different size or colour, check stock and access styling tips. Touch screens with a simple style quiz are displayed throughout the stores to support shoppers when deciding which styles best suit their needs and preferences.

Gerrit Müller, President International at TechStyle Fashion Group, said: "Our experiential pop-up shop will provide the best selection of Fabletics’ activewear for both men and women, one-of-a-kind in-store experiences and outstanding customer service. We greatly look forward to continuing our European retail expansion and making our home for the next 14 months at one of London's most iconic shopping destinations, Regent Street.”

After seeing a gap in the activewear marketplace, Co-founders Adam Goldenberg and Don Ressler launched Fabletics with Kate Hudson in 2013. Fabletics aims to offer fashion-forward, performance-driven designs guided by the brand's foundational belief, that everyone and everybody deserves to look and feel their best.

The Fabletics Regent Street store will launch with a soft opening on 18 November 2021. The official grand opening will then take place on 26, 27 and 28 of November 2021. There will be a 50% discount across all three days, as well as one free pair of leggings or shorts for each of the first 100 customers.

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