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Fabletics collaborates with Demi Lovato for COVID-19 relief efforts collection

Tom Shearsmith
06 April 2020

Activewear brand Fabletics has announced another collaboration with singer Demi Lovato, pledging to use a portion of sales to help support the COVID-19 Solidarity Response Fund.

Every piece in the new Demi Lovato for Fabletics capsule is described as being "created to encourage female empowerment." The range offers a variety of silhouettes, with items including pocket leggings, a variety of T-shirts, layering pieces, and high and low-impact bras.

Lovato and Fabletics have announced that £4 ($5) for every item sold worldwide from the collection will be help provide crucial gear to frontline workers, pledging up to £100,000 ($125,000) from now until 30 June 2020 to support the COVID-19 Solidarity Response Fund for the World Health Organisation, powered by the United Nations Foundation.

Fabletics is a global active-lifestyle brand, co-founded by actress Kate Hudson in 2013, the brand combines fitness and fashion, to help make women feel confident at the gym, by offering premium quality activewear at an accessible price point.

Demi Lovato said in a statement: "It's so important for us all to feel empowered, invincible, and strong from the inside out. My collection is designed to do just that. Living an active lifestyle from home is all about wearing activewear, like comfortable leggings, bras, and tops you can wear from morning to night."

Fabletics brings new monthly collections in sizing ranging from XXS-4X—to  community of over 1.9 million members across ten countries, including the US, Australia, Canada, Germany, SpainFrance and the UK.

The brands retail locations remain temporarily closed through April 30, 2020 to support the efforts to contain COVID-19, with retail team will continuing to be paid throughout the closure.

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