Just how influential are influencers?

Influencer marketing
Welcome to the first report in our major study of how Britain Will Shop for Fashion in 2019 & Beyond. We will be publishing a series of four in-depth reports this summer, featuring the results of a wide-ranging survey of 1,000 British shoppers on how they shop, where they shop and what influences their behaviour. In this first instalment, we are asking: Just how influential are influencers?

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