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Everything you need to know about Alexa Chung's return to fashion

Chloe Burney
19 September 2024

TV personality and model Alexa Chung has tried her hand at fashion design several times. After shuttering her eponymous fashion brand in 2022, Chung is back at the fashion wheel as Creative Director and Designer for Barbour’s new collection, 'The Edit, by Alexa Chung'.

For the new collaborative collection, Chung drew inspiration from vintage styles, putting a fresh spin on classic outerwear and clothing. Plus, by working closely with Barbour’s in-house team, the collaboration sees the brand launch Wellington boots for the first time. Named after her close friends and family, this collaboration is supposedly Alexa’s "most personal to date".

Alexa Chung previously founded her very own fashion line ALEXACHUNG in 2017, following successful collaborations with AG Jeans and Marks & Spencer in 2016. In 2018 the designer presented her collection at London Fashion Week for the first time and by 2019 her eponymous label was sold across 15 countries. However, in 2022, she shared the news that she'd be shuttering the brand on Instagram, stating that she had decided to shut down the business because of challenging conditions for small independents over the last two years. Now, Chung is foraying back into fashion in partnership with a brand she's been spotted sporting for countless years.

Chung said: "I am so pleased to be exploring a new chapter with Barbour. Designing this collection was a total joy. My intention was to create something immediate that reflects my wardrobe, interests and style in this moment, while staying true to the brand’s epic heritage."

From childhood rides through the fields of Hampshire to stomping through the mud at Glastonbury, Alexa has been wearing Barbour jackets most of her life. Chung's partnership with Barbour - which commenced in AW22 - marks a full-circle moment for the now Creative Director.

The collection, which is available in UK sizes 8-18, features classic wax jackets with tartan liners, colourful quilted jackets and knitwear crafted by Harleys of Scotland. It also introduces footwear, including a short Wellington inspired by Chung’s Chelsea Boot and slip-on clogs.

Paul Wilkinson, Group Commercial Director, Barbour added: "It was such an easy decision to work with Alexa again this season as she is so synonymous with the brand, having worn Barbour from being a child. Using Barbour’s archive and Scottish tartan heritage, Alexa infused her personality to create a timeless collection of modern wardrobe essentials, which we are so excited to launch to our customers globally."

The full collection will be available from today in-store and online at Barbour.com and at selected retail partners.


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